We’re starting to see the practical application of this logic cropping up in modern-day vehicles. Peter Sondergaard claimed that "Information is the oil of the 21st century, and analytics is the combustion engine,” in 2011 and automakers seemed to have taken those words and applied them almost literally shortly thereafter. But the sudden push coming from automakers over the last several years has been as impressive as it is alarming. Your author recently published a piece outlining Hyundai Motor Group’s corporate strategy involving connected vehicles, subscription fees, and data harvesting – noting that similar schemes were becoming commonplace across numerous industries. While that opens up questions about where all that data goes (selling it to third parties is always popular) it is also supposed to help BMW develop new features on a shorter timeline and allow for greater vehicle customization between users. The software was designed to aggregate vehicle data from a myriad of sources faster than anything that’s currently available. Amazon Web Services and BMW are reportedly joining forces to establish a new cloud-based software designed to deliver and manage the data amassed by connected vehicles – which is great news if you happen not to value your privacy.
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